Little Label Lovers

Located in the heart of El Born, Barcelona, Little Label Lovers opened its doors on June 4th, 2022. Filling a gap that founder Miriam, a mother of two, discovered when she moved from Amsterdam to Barcelona. She realized that sustainable fashion for children was strongly underrepresented in the city. Surrounded by fast fashion, she was driven to create a meaningful alternative for conscious parents.
With a mission: to champion sustainability and inspire change. We carefully share over 10 eco-friendly children’s brands, which share our vision of a better future— that are gentle on children, animals, and the planet. Our goal is simple: to motivate families to embrace sustainability, one adorable outfit at a time. Join us in nurturing a better world for our children—because small choices today shape a brighter tomorrow.
Miriam Little Label Lovers
Location Little Label Lovers store
Family photo Little Label Lovers
Location Little Label Lovers
We envision a future where sustainable choices are the norm in children’s fashion. By partnering with like-minded brands, we aim to embrace sustainability by selecting:
- timeless designs and patterns

– specific materials (but also deliberately not selecting specific materials)

– the way of production

– long-lasting, eco-friendly garments allowing clothes to be shared among siblings, cousins,   and friends, and even passed down to future generations

- garments that most likely can be recycled easily or upcycled, once the garment is at the end of its lifecycle
As a company, we strive to be role models, empowering parents to make thoughtful choices for their children and the planet. Together, we can shape a better future through sustainable fashion.
Hola, I'm Else, The marketing manager & sales representative of #LLL. I'm responsible for the marketing, branding, E-commerce, socials & a part of sales. After receiving my bachelor in business administration in fashion, I graduated with honors from my master's degree in digital fashion innovation & sustainability. I'm highly interested in sustainability & would love to spread these values of Little Label Lovers with you!
Hey there! I’m Iris. I’m half Brazilian-half Argentinean. I am part of the lovely team at Little Label Lovers since September of 2022. I love assisting and helping our clients to have a great experience in the shop. Hope to see you at the store soon, I’ll be very happy to help you!
Hi I am Jolein, 24 years old and I’m from the Netherlands. I had the best time working at Little Label Lovers in the store since the opening in 2022. Together with my brother I created the webshop and now I keep track of everything about the webshop and the orders. At Little Label Lovers I discovered my passion for unique sustainable kidswear!

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