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Sustainability & our brands
Founded in Sweden, GRS-certified* Mini Rodini celebrates kids’ imagination with bold, quirky prints and vibrant designs while maintaining a strong focus on sustainability. Using GOTS-certified* organic cotton*, recycled polyester, and eco-friendly production methods, they ensure minimal environmental impact. From fabric to buttons and trims. Their ethical labor practices and commitment to durability reflect a broader mission to create stylish, lasting clothing that supports responsible consumer choices. Mini Rodini also upcycles leftover fabrics, they never burn unsold goods, focus on chemical management, and pay living wages. They focus on circularity* and donate part of the proceeds to support projects for animals or communities.
The collections of the Swedish children’s brand Mini Rodini are GOTS certified and they use materials as organic cotton, recycled polyester and Modal. Every year, they collect waste material from previous productions to create new products with a new purpose.
Atelier Pomme is a Dutch brand known for its beautiful mature-looking items for babies, moms & dads. They believe that beautiful products are only created out of fair production processes. Their professionals in Portugal work under good conditions and they only choose partners who have the same ethical standards as Atelier Pomme has.
Atelier Pomme has one store in Opheusden, The Netherlands. The store is hidden in an apple vineyard, which corresponds with their logo. They make unisex clothing & accessories for kids up to 9 years old. Everything is made from 100% organic, natural materials in mostly neutral & faded colors. All GOTS-certified* and maximum efficiency to reduce fabric waste and therefore contribute to a circular economy. Their products are designed to last a lifetime. Trends are avoided and they are focused on timeless designs that fit any occasion.
Ammehoela is a Dutch brand owned by Anouk and Sabine. They sell kids’ clothes with unique designs & prints that represent the company’s values very well: sustainability, creativity, freedom, positivity & self-expression.
Gray Label is a Dutch brand known for its minimalist, timeless designs crafted for babies and children. They use GOTS-certified* organic cotton* for soft, high-quality garments that are free from harmful chemicals. The brand works with ethical production partners to ensure fair wages and safe working conditions. By focusing on slow fashion and creating enduring, understated pieces, Gray Label extends the lifecycle of its products and encourages mindful consumption. Local production in Europe minimizes transportation emissions, while eco-friendly packaging and waste reduction efforts reinforce their commitment to environmental care.
All garment of Piupiuchick are designed and produced locally in Portage, near Porto. They love to be near production where they get to know personally all people involved. All production is made in fair human conditions and strictly respecting the environment. They also put a lot of effort in finding the most environmentally-friendly solutions to produce their collections.
Sproet & Sprout combines artistic creativity with sustainability, offering playful, hand-drawn designs that make an impression. They emphasize eco-friendly materials such as organic cotton* and recycled fabrics while employing water-saving dye methods and short transportation routes to reduce waste and emissions. Their unisex pieces are crafted to promote reusability and versatility, supporting a circular* approach to kids’ fashion. Their factories are carefully selected and audited for the BCSI protocol (Business Social Compliance Initiative)*. Besides all this, a part of every order placed on their webshop will be donated to the foundation “Trees for all”. Sproet & Sprout encourages fun and adventure while remaining mindful of the planet, making eco-responsible style a key part of their identity.
House of Jamie, founded in the Netherlands, merges playful, timeless aesthetics with eco-conscious principles to create clothing, accessories, and home items for children. Their use of organic cotton*, linen, and wool prioritizes safety and environmental impact, while their dedication to small-scale, local European production minimizes emissions and upholds ethical labor standards. Almost all products are produced in Turkey. House of Jamie incorporates eco-friendly dyes and efficient processes to reduce waste, crafting versatile, durable designs that grow with children and promote sustainable, thoughtful fashion choices.
Phil & Phae creates sophisticated, comfortable children’s clothing that emphasizes timeless design and sustainability. With organic, GOTS-certified* cotton, eco-friendly wool, and recycled materials, their garments are built to minimize environmental impact. Phil & Phae partners with small, ethical factories across Europe to reduce emissions and maintain strong relationships with responsible suppliers. Their minimalist designs focus on durability and longevity, promoting slow fashion and a deeper appreciation for quality over quantity.
Lil’ Boo specializes in stylish, premium caps and hats for children and adults, guided by a commitment to sustainability and durability. They prioritize organic cotton and eco-friendly production practices, ensuring their designs are both safe and environmentally responsible. By focusing on timeless, versatile styles and avoiding the fast fashion mindset, Lil’ Boo crafts long-lasting products that support a greener future while celebrating fun and individuality.
The Campamento, hailing from northern Spain, creates bold and vibrant children’s clothing that champions sustainability. They incorporate GOTS-certified* organic cotton* and responsible fibers. The brand partners with The Better Cotton Initiative (BCI)* to improve cotton farming globally. They work with ethical, local factories in Spain and Portugal to ensure responsible labor practices, be aware of their energy use, and reduce transportation emissions. Conscious choices are made for their packaging. By crafting colorful, high-quality pieces designed to last, The Campamento celebrates individuality and encourages families to make eco-conscious fashion choices.
Konges Sløjd, a Danish brand, merges Nordic design with a dedication to sustainability. Their collections feature GOTS-certified* organic cotton*, and biodegradable* materials in clothing, toys, and accessories. Ethical production practices and energy-efficient processes ensure high-quality craftsmanship, while multi-functional designs extend product life and reduce waste. Konges Sløjd inspires families to make eco-conscious choices with timeless pieces rooted in Scandinavian simplicity. Besides GOTS, the brand has the following certifications: The Recycle Claim Standard (RCS)*, The Global Recycled Standard (GRS)*, OEKO-TEX*, The Organic Content Standard (OCS)*, The Responsible Wool Standard (RWS)*, and A-label*.
Piupiuchick is a Portuguese brand located in Oporto. Every piece they sell is designed & made in Portugal. Piupiuchick puts a lot of effort into finding the most environmentally friendly way possible to create and produce their items. They are constantly testing other forms of sustainable production for example using recycled materials. All cotton jerseys and carded cotton fabrics are organic. They also highly value the wellbeing of their employees.
Fabelab, a Danish brand, blends Scandinavian-inspired design with sustainability to create imaginative toys, textiles, and accessories. They use GOTS-certified* organic cotton*, eco-friendly dyes, and other recycled or natural materials. Fabelab prioritizes multifunctional designs and durability, encouraging families to choose fewer, better-made items. Through ethical production and innovative packaging, they bring creativity and purpose together for a more sustainable future. The brand chooses to reuse fabric residues of their productions and turn them into unique products.
Sun Jellies offers retro-inspired bags crafted from 100% recyclable low-density polyethylene (LDPE). Known for their nostalgic, lightweight designs, the brand emphasizes functionality and durability, ensuring their products suit a variety of uses, from shopping to beach outings. They are designed to last.
BIBS, a Danish brand with decades of experience, specializes in pacifiers and baby essentials designed with both sustainability and safety in mind. Starting from their responsible design approach. They use natural rubber, biodegradable* plastics, and BPA-free materials*, meeting stringent quality and eco-standards. Starting from product design, but also packaging design in-store display design, and waste management*. By maintaining local production, BIBS minimizes its carbon footprint, while ensuring transparency and high product standards. Energy and water consumption are also taken into account and a Code of Conduct* has been set up. They fall under the following certifications: OEKO-text standard 100*, Global Platform for Sustainable Natural Rubber (GPSNR)*, ISO 9001*, and ISO 14001*.
Mimi & Lula, a UK brand, sparks children’s imaginations with enchanting accessories, including hairpieces, bags, and dress-up items. Alongside their playful designs, the brand is making strides toward sustainability by using eco-friendly materials and crafting high-quality, long-lasting products. Small-batch production reduces waste while thoughtful packaging initiatives aim to lower their environmental impact. All of the materials and components are strictly non-toxic and choices of transportation are made with reduced CO2 emission in mind. The brand also supports charity through profit donations and supporting their annual Christmas toy appeal with the donation of gifts. Mimi & Lula blends joy and creativity with a growing commitment to a sustainable future.
Izipizi is on a journey to create stylish eyewear with care for the planet. By rethinking every step, the brand has embraced more eco-friendly materials and thoughtful transportation methods. Their glasses now include bio-based materials*, with plans to use even more sustainable options in the future. Certified as a B Corp*, Izipizi proudly balances style, quality, and responsibility, proving that fashion and sustainability can go hand in hand. Whilst also supporting two different charities.
Certified as a B Corp, Micromobility designs and manufactures innovative, sustainable mobility products such as scooters, skates, and other urban transportation solutions. The brand emphasizes eco-friendly materials, reducing waste, and implementing energy-efficient production processes to minimize its environmental impact. Their Eco-line features products made from recycled fishing gear, tackling ocean pollution while supporting environmental initiatives through “1% for the Planet.” With a focus on durability, Micro offers a repair and parts service to extend product lifespans and reduce waste. Committed to continuous improvement, Micro blends practicality, quality, and sustainability, driving a greener future for modern mobility.
The original KKNEKKI is recognized as one of the best hair elastics in the world. The unique weaving technique makes them extremely gentle on any hair type & they will not fade, fray, or sag even when worn in salt water. They are also allergy-friendly. The unique handcrafting & weaving technique with over 60 threads gives us almost infinite color & combination possibilities.
Milibeads Barcelona is a Costa Brava-inspired jewelry brand. Its jewelry is all handmade in Barcelona & comes from a Dutch owner as well. They are passionate about creating exquisite pieces that reflect the beauty and essence of the Spanish coastal town. Each piece of jewelry tells a story and they aim to make yours unforgettable. The brand also provides workshops. Come explore her fun & kids-safe jewelry in our store!
Dutch brand Petit monkey creates home accessories for children. Their collections are inspired by the colorful children’s universe & made in collaboration with illustrators resulting in unique, colorful & playful designs. Petit monkey uses environmentally friendly, sustainable & recycled materials for their items. They also ship their items in packages as small as possible, to not waste unnecessary space & cartons. Besides this, the brand has a focus on low-volume production.
Sticky lemon is a Dutch brand. Their items look bold and quirky with unique color combinations & a wink to the retro times. The collections range from clothes to school essentials like backpacks & pencils. The Better Together collection is made of recycled PET bottles, but the yarn is woven in a different way, which makes the fabric even stronger & last longer. On top of this, our yarn has the Global Recycled Standard* certification.
* Terminology:
– B Corp certified: Certification for socially responsible businesses, available globally. It is based on an assessment standard (B Impact Assessment) developed by B Lab to measure business impact objectively. It verifies a company’s performance across a broad range of categories: governance, workers, community, consumers, and environment. It is aligned with other international standards like ISO 26000.
– BCSI protocol (Business Social Compliance Initiative): includes fundamental principles based on the labor standards of the International Labor Organization, the UN Charter for Human Rights, and other important international and national human rights regulations. They provide a thorough assessment of whether our suppliers’ facilities meet all requirements of the BCSI code of conduct such as:
• Correct working hours and fair remuneration
• Environmental protection
• Healthy and safe working conditions
• No child labor and protection for younger workers
• No discrimination
• No forced labor
– Bio-based materials: materials that are made from renewable resources and consist at least partially of biological materials.
– Biodegradable: capable of being broken down
– BPA-free materials: do not contain any traces of Bisphenol-A.
– Circularity: practices that optimize resource use and minimize waste across the entire production and consumption cycle, emphasizing sustainability and economic efficiency.
– Code of Conduct: a defined set of rules, principles, values, employee expectations, behaviors, and relationships that a business considers important and believes necessary for its success.
– Global Platform for Sustainable Natural Rubber (GPSNR): it is focused on eliminating deforestation and ecosystem conversion from the supply chain and safeguarding human rights across all operations. The commitment also aligns with the principles and guidelines in the UN Guiding Principles for Business and Human Rights and the ILO fundamental conventions.
– ISO 14001: the international standard that specifies requirements for an effective environmental management system (EMS). It provides a framework that an organization can follow, rather than establishing environmental performance requirements.
– ISO 9001: defined as the internationally recognized standard for Quality Management Systems (QMS).
– OEKO-text standard 100: a globally standardized, independent testing and certification system for textile raw materials, intermediate and end products of all processing stages, and accessory materials.
– Organic cotton: naturally cultivated cotton without the use of any synthetic agricultural chemicals such as fertilizers pesticides or transgenic technology.
– The A-label means that the product meets the severe safety requirements made by the Joint Council of Creative and Hobby Materials (FFFH). The A-label specifically applies to products that are in close contact with the skin, ensuring that these products are safe to use, allergy-approved, and free from harmful chemicals that may cause skin reactions.
– The Better Cotton Initiative (BCI): BCI connects people and organizations throughout the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities, and the economies of cotton-producing areas.
– the Global Organic Textile Standard (GOTS-certified): a set of criteria that ensures the end-to-end garment production process is carried out sustainably and ethically. A set of requirements must be met for garments to be deemed GOTS-certified.
– The Global Recycled Standard (GRS): a certification program for products made from recycled materials. It sets requirements for the content, processing, and traceability of recycled materials in various industries, including textiles. GRS certification indicates a commitment to reducing resource consumption, promoting recycling, and supporting a more sustainable, circular economy.
– The Organic Content Standard (OCS): a certification that verifies the organic status of textiles and products made from organic materials. It ensures transparency in the organic supply chain by tracking the organic content from the raw material source to the final product. OCS-certified products provide consumers with confidence that they are purchasing items made with genuine organic materials.
– The Recycle Claim Standard (RCS): a certification system that verifies the presence and percentage of recycled materials in a product. It offers transparency and credibility in claims about recycled content, helping consumers make informed choices. RCS ensures that products containing recycled materials adhere to specific standards, promoting sustainability and resource conservation.
– The Responsible Wool Standard (RWS): a certification system that promotes sustainable and ethical practices in the wool industry. It sets guidelines for animal welfare, land management, and social responsibility, ensuring that wool is produced with minimal environmental impact and respect for animals. RWS-certified wool guarantees a more responsible and eco-friendly choice for consumers.
– Waste management: the processes involved in managing waste from cradle to grave. This includes the collection, transportation, disposal/recycling, and monitoring of waste materials produced as a result of human activity.
